And we’re back!

Hey! How have you guys been? Did you miss us? Well, we’re back.

Over the holidays, we had a chance to recharge and reflect, and we’re looking forward to what’s coming next.

Last year, we started narrowing the broad range of design projects we offered to focus more on screen printed and embroidered apparel, especially event t-shirts. We’ll be continuing in that direction.

In fact, we’ve already kicked off 2014 with t-shirts and hoodies for WordCampPhx, which starts today. More details on those later, but here’s a sneak peek of April trying on the volunteer hoodie.

It’s good to be back.

Post-conference musings on design, change and the process of processing

Last week AIGA (the professional association for design) held their national design conference here in Phoenix, Arizona. 


I left the conference with some new (and renewed) connections, a bag of swag and a lot of interesting concepts to ponder. 

How do we anticipate change, adapt to it, and even embrace it

Are designers the ones to help society through transition and tackle its challenges?

How do we design more sustainably and more responsibly?

Do things naturally tend toward order or chaosOr both? Are both necessary for creativity?

…just to mention a few. 

And, on a lighter note, how do you sort through all the stuff – physical artifacts, as well as ideas and discussions – that you come away with after an event like this? Do you have a process to process it all?


More of photos of the AIGA Pivot Conference and Phoenix Design Museum Opening on Flickr.

Small Business Branding talk at LaidOffCamp Phoenix #locphx

On April 30, I partcipated in LaidOffCamp Phoenix as a volunteer, speaker and sponsor (providing volunteer buttons). The free, one-day event provides people looking for work (full-time employment or freelance) with information and resources to help them find it.

The event had a LOCPHX record of 330 attendees at the Chandler Community Center. The day’s workshops were divided into 5 tracks: finding a job, starting your own business, community building/networking, surviving layoff, and tools. Attendees were encouraged to stay connected after the event via LinkedIn and Twitter.

I snapped a few quick photos with my phone (visit the set on Flickr to see my notes)…

My talk, “Branding on a Small Business Budget,” was part of the small business track, but most of my points could apply to individual/personal branding, as well. There were several great questions from the audience after the talk, so we got to discuss additional branding and design issues that were on people’s minds.

Branding on a Small Business Budget

View more presentations from boldavenue.

The next LOCPHX event is scheduled for this October. There has also been some discussion about LaidOffCamp events being held in other parts of the Valley. Keep an eye on the LaidOffCamp Phoenix Twitter account for updates.

Previous branding posts:

Connecting through coffee and Gangplank


Staying flexible is a big part of Bold Avenue’s strategy. This includes getting out of the office and connecting with the community, a priority for Owner/Creative Director Stephanie Liebold. It’s not unusual to spot her working from a local coffee shop. If you do, say hello, she’d be happy to take a break and chat with you.

At least once a week, you’ll find her at a co-working/incubator/event space in downtown Chandler called Gangplank. She has connected with lots of great people there, learned new things and shared her experience with other entrepreneurs.

On a recent visit, she (and several other Gangplankers) spoke with the East Valley Tribune about what sets Gangplank apart.

Click the link under the photo to read the full article.

Designers bowling


Bold Avenue teamed up last week with three other design firms (Creative Intuition, Newhouse Studios, and Miss Details Design) to bowl in the Agency Throwdown, a series of friendly competitions among interactive agencies in the Phoenix area.

There were strikes, gutter balls, and a little bit of smack talk. It was great hanging out with other members of our local design/marketing community, not talking business and doing something that, frankly, none of us is that great at.

We won 2 games and will move on to the next round.

Although we're excited to play again, we're definitely not quitting our day jobs.

(T-Shirt design by Creative Intuition, screen printing by Bold Avenue. Photo by Jacy Smith via Brenda Newhouse.)

Proud to support Laid Off Camp Phoenix!


We are excited to be a sponsor of Laid Off Camp Phoenix!

This free, one-day event is geared towards giving people (who are laid
off, underemployed, considering freelancing, etc.) resources to find
work. There will be workshops on topics like interviewing, networking,
finding the next step in your career path and using social media, as
well as a resource room of volunteers reviewing resumes, sharing their
experiences, and even taking photos for social media avatars.

Bold Avenue will be offering attendees free design and discounted
printing on personal business cards that they can hand out as they do
their job-search networking.

Find out more at

If you’d like to attend, please note that tickets are required – and
going fast! You can reserve your ticket at