Cotton Like Candy

Our favorite event t-shirts (the comfortable yet affordable Hanes Tagless Tees) now come in light, vibrant shades called “coastal colors.”

Hanes tshirts in coastal colors

As a set, they do have kind of beach/island feel. The palette also reminds me of macarons or cotton candy. (Maybe I’m hungry.)

It’s just a happy set of colors that I could see putting a smile on the faces of your conference attendees, team, or customers.

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Contact us to give your next conference or promotion a fresh look. We can even mix and match colors, so your merch table will be a pile of deliciously colorful goodness!

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PS When we screenprint Hanes Tagless Tees, your favorite school can get box top credit!

Design as an Olympic Ambassador

How do you communicate something effectively and concisely to people who don’t share a common language?

Don’t rely on language.

Mexico 1968 Olympics graphic design

Wyman’s Wordless Wayfinding

The fact that good design doesn’t always require words is especially relevant at a major international event like the Olympic Games, where visitors who speak dozens of different languages are trying to find their way around.

“A person who doesn’t speak the local language is just as illiterate in a strange country as someone who can’t read at all. We’re all illiterate if we don’t understand how information is presented.”

–Lance Wyman

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It was on this foundation that the 1968 Mexico City Olympics graphic design team, lead by Lance Wyman, built a system of pictograms and color coding into the event branding.

Mexico Olympics branding

Mexico City Olympics 1968 branding

Mexico City Olympics 1968 branding

Even with less translation, information became accessible to more people. You didn’t need to know Spanish or French or English, because coordinated tickets, signs, banners, and information kiosks would guide you to the right venue and all the way to your seat.

Mexico '68 Olympics ticket

“As Wyman says, ‘Graphic design became an important visual ambassador.’ […] The clear pictograms and distinctive colors […] helped to reinforce a sense of place and create a memorable Mexican identity.”

–Garry Emery

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A Mark for a Modern Mexico

For all the non-verbal signage, the logo itself is the most text-focused of any Olympic City. The lines of the stylized “Mexico 68” were inspired in part by pre-Colombian Huichol art, yet the overall effect is mod 1960s.

Mexico 68 Olympics logo

“Has any design scheme so perfectly caught the graphic spirit of the times […] ? [Wyman and his collaborators] worked out a geometric fantasia of concentric stripe patterns that expanded to engulf a custom alphabet, groovy minidresses, and eventually entire stadia.”

Michael Bierut

Mexico Olympics dresses
Mexico City Olympics 1968 branding

Wyman went on to head up the design for Mexico City’s Metro, giving each stop its own pictogram.

Mexico Olympics branding

More information:

Mexico City Olympics 1968 branding

Images by Lance Wyman via Graphic Ambient.

Our Favorite Event Shirts

A conference tee that attendees don’t want to wear is a wasted opportunity.

However, a shirt that people are comfortable in is more likely to be worn again, even after the event is done. While past attendees are going about their daily business in their communities, those shirts are spreading the word about your event or organization.

 

T-Shirts

Our top-selling t-shirt for conferences, camps, and other events is the Hanes Tagless Tee. It’s a great option for event organizers on a budget, because it’s both affordable and comfortable. We see people wearing them over and over. They are 100% cotton with lots of colors, sizes S-3XL, and no tags!  

 

Polo Shirts

Some organizers like to also order polo shirts for the event staff, volunteers, and/or speakers. The Hanes Comfortblend EcoSmart Jersey Knit Sport Shirt is a great complement to Hanes t-shirts. There are several matching color options, and we can screen print the same design on the polos as the tees to bring your costs down.

 

Education Program

Don’t forget that Hanes has a program for supporting local schools with your purchase.

Contact us to order shirts, swag, and signage for your next big event!