Uniform shirts with a company logo give even a small business a more cohesive, professional look. Whether you choose polos, oxford-style button downs, or work wear, here are some things you should know before you get them embroidered with your logo.
1. Pricing is based on stitch count.
It takes more stitches to embroider a larger or more “filled in” design. The number of stitches required is the stitch count.
2. Embroidery machines work because of magical files.
Okay, maybe they’re not actually magic, but .DST files (or “tapes,” if you’re old school) have capabilities way beyond regular ol’ image files. They not only show how a logo should look, they contain the instructions directing the machine how to sew it, so it can automatically use the right color and stitches.
3. DST is not DIY.
Creating a DST (embroidery machine) file requires specialized knowledge and embroidery-specific software. Whoever is doing your embroidery (we recommend contacting us, obviously!), will be able to convert a vector art logo into a DST.
4. Converting your logo file to be embroidered is called “digitizing.”
This usually requires a one-time fee of $40-100, depending on the number of stitches. However, changing the size or design of your embroidery requires digitizing another file. Once it’s created, feel free to request it if you’d like to keep your own copy.
5. Shirt embroidery is often placed on the left chest, above the pocket (if there is one).
The size will usually range from about 2-3.5 inches wide, depending on the design. Really thin lines or small print can’t be embroidered.
6. Coordinating hats, jackets, and bags can make your team look even more together!
- Hats: Most hats have a maximum embroidery size of about 2 inches, so think about using a simplified version of your logo or just one iconic element.
- Jackets: Unlined jackets and windbreakers are great to keep your logo visible in cooler temperatures. Check out safety vests for high visibility or hoodies for more casual environments.
- Bags: Many types of totes, duffels, messenger bags, laptop sleeves, and even luggage can be embroidered. Think about ordering extra for client gifts.
First photo by Justin Taylor. CCL.