6 Things To Know Before Getting Company Shirts Embroidered

Uniform shirts with a company logo give even a small business a more cohesive, professional look. Whether you choose polos, oxford-style button downs, or work wear, here are some things you should know before you get them embroidered with your logo.

1. Pricing is based on stitch count.

It takes more stitches to embroider a larger or more “filled in” design. The number of stitches required is the stitch count.

2. Embroidery machines work because of magical files.

Okay, maybe they’re not actually magic, but .DST files (or “tapes,” if you’re old school) have capabilities way beyond regular ol’ image files. They not only show how a logo should look, they contain the instructions directing the machine how to sew it, so it can automatically use the right color and stitches.

3. DST is not DIY.

Creating a DST (embroidery machine) file requires specialized knowledge and embroidery-specific software. Whoever is doing your embroidery (we recommend contacting us, obviously!), will be able to convert a vector art logo into a DST.

4. Converting your logo file to be embroidered is called “digitizing.”

This usually requires a one-time fee of $40-100, depending on the number of stitches. However, changing the size or design of your embroidery requires digitizing another file. Once it’s created, feel free to request it if you’d like to keep your own copy.

5. Shirt embroidery is often placed on the left chest, above the pocket (if there is one).

The size will usually range from about 2-3.5 inches wide, depending on the design. Really thin lines or small print can’t be embroidered.

6. Coordinating hats, jackets, and bags can make your team look even more together!

  • Hats: Most hats have a maximum embroidery size of about 2 inches, so think about using a simplified version of your logo or just one iconic element.
  • Jackets: Unlined jackets and windbreakers are great to keep your logo visible in cooler temperatures. Check out safety vests for high visibility or hoodies for more casual environments.
  • Bags: Many types of totes, duffels, messenger bags, laptop sleeves, and even luggage can be embroidered. Think about ordering extra for client gifts.

First photo by Justin Taylor. CCL.

Our Favorite Event Shirts

A conference tee that attendees don’t want to wear is a wasted opportunity.

However, a shirt that people are comfortable in is more likely to be worn again, even after the event is done. While past attendees are going about their daily business in their communities, those shirts are spreading the word about your event or organization.



Our top-selling t-shirt for conferences, camps, and other events is the Hanes Tagless Tee. It’s a great option for event organizers on a budget, because it’s both affordable and comfortable. We see people wearing them over and over. They are 100% cotton with lots of colors, sizes S-3XL, and no tags!  


Polo Shirts

Some organizers like to also order polo shirts for the event staff, volunteers, and/or speakers. The Hanes Comfortblend EcoSmart Jersey Knit Sport Shirt is a great complement to Hanes t-shirts. There are several matching color options, and we can screen print the same design on the polos as the tees to bring your costs down.


Education Program

Don’t forget that Hanes has a program for supporting local schools with your purchase.

Contact us to order shirts, swag, and signage for your next big event!



2 New Lightweight Hoodies

How’s the weather where you are? Even here in sunny Arizona, the mornings have still been cool.

These lightweight hoodies are perfect for spring – whenever it comes your way! Order now for your event, conference, or team!

1. Independent Trading Company Lightweight Jersey Raglan Zip Hoodie

A 4.5-ounce hoodie with colorblocked sleeves. Perfect for those cool-breeze days when you need an extra layer and want to keep it super light.


2. Hanes Nano Pullover Hoodie

We love that Hanes participates in the Box Tops for Education program, and they’ve really stepped up their game with the modern feel of this 7.2-ounce ring-spun cotton-blend hoodie. It also comes in a full-zip style.


T-Shirts to Soften a Hater’s Heart

When Athlinks needed new t-shirts screen printed in a hurry, we were glad to help them out! We ordered the women’s Bella+Canvas tees they already loved and suggested a complementary men’s style with the nice, lightweight fabric they were looking for. 

Even the Athlinks team member who is rumored to “hate everything” loves the super-soft, comfy tees and the way they fit!

And we’re back!

Hey! How have you guys been? Did you miss us? Well, we’re back.

Over the holidays, we had a chance to recharge and reflect, and we’re looking forward to what’s coming next.

Last year, we started narrowing the broad range of design projects we offered to focus more on screen printed and embroidered apparel, especially event t-shirts. We’ll be continuing in that direction.

In fact, we’ve already kicked off 2014 with t-shirts and hoodies for WordCampPhx, which starts today. More details on those later, but here’s a sneak peek of April trying on the volunteer hoodie.

It’s good to be back.

Holiday schedule

Bold Avenue will have a partial holiday shutdown from Tuesday, December 24 through Friday, January 10.

Here’s what this means:

  • If you have a project already in progress, it will continue within the timeline we’ve discussed. 
  • If you’re a current client and have something urgent come up, please call or text us.   
  • Otherwise, we’ll explore new projects and contact potential new clients after we re-open in January.  

We will be preparing for exciting changes in the new year and celebrating the season.

In the meantime, season’s greetings to you and yours, and we look forward to connecting with you in 2014! 

Tips for using your Evernote email on Tales of a Startup

Do you use Evernote for your business? I’ve talked to a lot of small business owners who have Evernote accounts but don’t realize how much they can do with them. It’s such a powerful tool, and it can be hard to know where to start.

For example, many don’t realize how taking advantage of the upload via email feature can make their lives easier.

It’s actually super easy to implement. To learn how, check out my post on how to quickly capture project information using your Evernote email address on Tales of a Startup today.

Mobile Design Presentation at BlogHer Pro

I was honored to speak on DIY Mobile Design Strategies with Myriam Joire at BlogHer Pro ’13 in Silicon Valley.

The presentation was geared towards people who want to use their blog for business but aren’t at the stage where they’re ready to hire a designer yet. The fact is that hiring a designer is smart when you’re ready to take your business to the next level, but, when you’re just starting out, there’s a lot you can do on your own to improve your design and content to translate better across platforms.

A few of the tips we shared that DIYers can put into practice:

  • Don’t be afraid of simple. Simple is good.
  • Remember people will be viewing your site with many different browsers, devices, and settings (and possibly in different languages), so it will probably not look the same to your visitors as it does to you.
  • Test your site on a variety of platforms. Use Google Analytics to see how people are viewing your site.
  • Make your content accessible to as many people as possible.
  • Choose easy-to-read fonts for the body of your text (blog posts, etc.) and left justify it.
  • Look for themes with “responsive design” in description.
  • Test mobile plugins out and have others try navigating your site to make sure no important functions are cut out.
You can view our slides (which were pretty minimal but include a resource list) and hear the complete audio of our presentation on SlideShare.


Update: You can also listen to the audio offline via “DIY Mobile Strategy” on divShare.

How to count colors

Color swatches

They don’t teach you how to count screen printing colors in kindergarten.

That’s why many people, understandably, think that a logo that is light blue and dark blue is a 1-color logo. But for screen printing (and sometimes other design purposes, as well), it would be considered 2 colors.

Screen printing inks are mixed ahead of time and are applied to t-shirts one at a time, so each shade is counted as a separate color. A design with fewer colors will help you save money on screen printing costs.

2-color logos


WordUp AZ T-Shirts

WordUp t-shirt screen printing closeup

What do we do when an email comes in midday on a Tuesday from someone needing t-shirts printed for an event that Saturday?

We make it happen. 

Cody Landefeld was part of planning Gangplank Avondale’s WordUp event (pics), an unconference for WordPress developers. He created a t-shirt design and needed screen printing done in time for the fast-approaching event. We found shirts with enough kelly green stock available on short notice (it was right before St. Patrick’s Day, so this was an issue), and expedited the order for delivery on Friday.

When conference attendees arrived, the WordUp tees were there waiting for them.