Bold Avenue is making Robin Ray’s dream come true. (Her words!)
Robin is an artist, working in watercolor and ceramics and participating in the annual Hidden in the Hills Studio Tour. During this event, Cave Creek-area artists open their studios to the public, displaying, selling and demonstrating their craft.
It has been Robin’s dream to reach a wider audience with her art – especially her whimsical watercolors of animals – by featuring it on items people can use.
The art of design
She was referred to Bold Avenue by her sister (one of our t-shirt clients), and, while she had some ideas about what she wanted, she was unsure of the best way to make it all happen.
The good news? Making it happen is kind of our specialty.
We worked with her to find products that fit the bill: sturdy and roomy canvas shopping totes, wide aprons, and the right paper for her greeting cards (as well as a cost-effective way to print small quantities of 12 different card designs!). When a traditional calendar wouldn’t work, we designed a new calendar format for her.
For each product, we created designs that would keep the focus on her gorgeous artwork, while making it sure it fit each medium and giving it a finished look.
Calendars to keep forever
The biggest challenge came in making Robin’s series of calendar art – watercolors of Arizona animals with lessons to teach for each month of the year – into an actual calendar.
Calendars, of course, are dated. And Robin was concerned about not selling all of her 2012 calendars before the end of the year. We didn’t want to do anything that would make the calendars less functional or her art too small, but we did need to make sure her investment would last beyond the next couple months.
After meeting with Robin, brainstorming, and researching calendar formats, I came up with a way to feature Robin’s art on a reusable calendar. The art pages are all on the top half, which (similar to a regular wall calendar) you flip over each month to see the new page. On the bottom is a grid for the dates, which is dry erasable. Each month, you just flip the art page over, wipe off the old dates and write in the new ones. You can use it month after month, year after year.
As Robin’s words on the cover say, it’s made to “take to heart and keep forever.”
Starting this weekend, you can see Robin’s art (originals, as well as calendars, cards, totes and aprons), along with the work of 144 other artists, on the self-guided Hidden in the Hills Studio Tour (Nov. 18-20, 25-27). You create your own tour route at http://www.sonoranartsleague.org/hidden.php.