The presentation was geared towards people who want to use their blog for business but aren’t at the stage where they’re ready to hire a designer yet. The fact is that hiring a designer is smart when you’re ready to take your business to the next level, but, when you’re just starting out, there’s a lot you can do on your own to improve your design and content to translate better across platforms.
A few of the tips we shared that DIYers can put into practice:
- Don’t be afraid of simple. Simple is good.
- Remember people will be viewing your site with many different browsers, devices, and settings (and possibly in different languages), so it will probably not look the same to your visitors as it does to you.
- Test your site on a variety of platforms. Use Google Analytics to see how people are viewing your site.
- Make your content accessible to as many people as possible.
- Choose easy-to-read fonts for the body of your text (blog posts, etc.) and left justify it.
- Look for themes with “responsive design” in description.
- Test mobile plugins out and have others try navigating your site to make sure no important functions are cut out.
Update: You can also listen to the audio offline via “DIY Mobile Strategy” on divShare.